20 Jun Lulu: The App That Assists Girls Prepare Smarter Dating Choices
TL;DR: If you’ve ever desired you could potentially review the guys you date, or even the men you know who would make great times, as if you evaluate restaurants, next Lulu is going to make all of your current ambitions be realized. Once the first-ever application for ladies, Lulu is actually taking the lead in this industry, assisting ladies generate smarter dating choices and men come to be better daters.
From Amazon to Yelp, we’re in a world in which everyone loves to review things. Every person are unable to hold off to express their opinion regarding their newest dinner or the final apartment they lived-in, but what regarding the newest guy they continued a date with?
Really Lulu is the ideal outlet for doing just that.
Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is a private social network that offers women the ability to rate the guys they date, suggest date-worthy dudes and share private experiences with millions of additional similar ladies.
It’s like conversing with your very best friend
Chong and Schwartz had gotten the concept for Lulu after Chong had an unforgettable all-girls brunch knowledge. From switching stories about jobs to valentine’s programs, she hoped she could bottle that sense of camaraderie and put it to great utilize.
In 2013, that sight became a reality in the form of Lulu, an area where ladies feels safe whenever discussing their unique love physical lives.
Director of Marketing Deborah Singer mentioned it has been quite a long time coming for a software such as this in the industry, particularly with tips being very popular in other facets of life.
«Females now have referrals about everything in their unique residesâ¦ however we do not get tips for something as important as interactions and dates,» she stated. «We think’s a remarkably important place for ladies to-be well informed and then have info [about] to enable them to really create wiser decisions on their own.»
Whether it’s rating men they’ve eliminated
«i believe we are taking a new information level towards internet dating area,» Singer stated. «Dating is something that doesn’t have that info covering, and we see our selves as providing more information compared to that market.»
Lulu shines from other apps because Chong and Schwartz, and additionally everybody on the team, leave their particular personalities shine through, providing off that feeling of talking with a very good gf.
Relating to Singer, Lulu is particularly common among school females, who’re in a new dating planet and therefore are wanting feminine pals to visit for recommendations concerning the guys they can be satisfying on university.
Lulu additionally places the confidentiality and security of their people very first. The app uses fb to make sure that gender, age (no-one under 17 is allowed to join) and buddies circles.
But try not to consider boys aren’t permitted contained in this women club
In might, Lulu allowed guys to start out making use of the app should they had been interested in becoming examined.
Male consumers can easily see their as a whole score and which hashtags women can be using to spell it out them, like «#AlwaysHappy» or «#WearsEdHardy.»
However they may also access information that presents just how ladies rank them on traits such as for instance wit, kissing capabilities and a lot more.
Lulu’s article team also gives men skilled posts that offer online dating advice about the certain areas needed enhancement in.
Females also can ask the men their particular views on a number of subject areas, including rectal intercourse or creating dedication.
Thus far significantly more than 1 million males have joined, with a typical review being a seven, many actually look at the software 3 x per day.
«We noticed there had been a genuine cravings from guys to type enjoy analytics regarding what ladies had been saying about all of them,» Singer stated. «our very own goal will be really help dudes boost. Like everyone else would make use of Google Analytics on your website to boost it, this will be style of Google Analytics for guys.»
Producing a secure, positive ecosystem for all
Unlike web sites like Yelp or TripAdvisor, Lulu will not enable females to write open statements in their ratings.
Ladies are given multiple choice choices whenever evaluating the males and other ladies can agree or differ aided by the overview, which Singer said promotes an optimistic environment and keeps the reviews from getting needlessly mean.
«we are rating individuals â we’re rating men. We all know this is actually a sensitive and painful and provocative thing becoming carrying out, and in addition we would like to do it in a thoughtful means plus in a constructive means,» she stated. «We heard from very beginning from women which they didn’t wish to be part of anything mean, so we determined this particular style would maintain that atmosphere.»
Lulu use that same structure in the foreseeable future whenever growing to many other well-known verticals like beauty, travel or business.
«you want to go to someplace where women are visiting Lulu and it is type their unique main destination for acquiring details from other females,» Singer said. «We’re actually centered on the item and continuing to build methods to help females share further and obtain tips.»
When you’re ready to unleash your girl chat, get Lulu (for free!) for the App Store or Google Play.